TIAA-CREF Life, M Financial sign joint insurance marketing deal
TIAA-CREF Life Insurance Co. a financial services company with offices across the U.S. and Canada have formed a life insurance marketing agrement.
TIAA-CREF and M Financial Group announced the exclusive agreement to offer TIAA-CREF Life’s life insurance products to M Financial’s 130 member firms and their clients.
Through this relationship, TIAA-CREF Life will gain access to M Financial’s ultra high-net worth client base, significantly expanding its distribution network, officials of the companies said in a statement. TIAA-CREF Life also will develop a series of proprietary life insurance products that will be sold exclusively through M Financial and its affiliated licensed producers. In addition, TIAA-CREF Life will provide a variety of dedicated resources to support M Financial’s member firms, including sales and marketing support, underwriting and policyholder service, according to the statement.
Financial details of the deal were not disclosed.
“We’re excited to bring the strength and stability of TIAA-CREF Life and our insurance experience to help address the sophisticated financial planning needs of M Financial member-firm clients,” said Tony Garcia, president and CEO of TIAA-CREF Life Insurance Co., in the statement. “The core values that permeate M Financial, including their passion for client advocacy, service differentiation, and superior product performance, present our organization with an opportunity to not only partner with an industry leader but grow in a manner consistent with TIAA-CREF’s heritage.”
Fred Jonske, president and CEO of M Financial, called the deal “a unique and exciting development for the M community.”
TIAA-CREF Life is a wholly-owned subsidiary of Teachers Insurance and Annuity Association, part of the TIAA-CREF companies.
With more than 130 Member firms in 36 states and Canada, M Financial Group offers financial services design and distribution services. Since 1978, M Financial’s network of independent insurance, investment and executive benefit firms has served ultra-affluent individuals, corporate executives, successful entrepreneurs and Fortune 1000 companies.
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