MassMutual Named Among the Best in the Industry by I.F.C.A.
SPRINGFIELD, Mass./PRNewswire/ — The Insurance and Financial Communicators Association (I.F.C.A.) has awarded its highest awards to Massachusetts Mutual Life Insurance Company (MassMutual) for several components of the company’s “What is the sign of a good decision?(SM)” communications platform. The I.F.C.A. 2010 annual awards competition recognizes marketing and communications creativity, design and writing in the financial services industry.
“We take tremendous care and pride in the way we extend our messages through all forms of media and venues so that they help educate people on the benefits of financial preparedness and options available to them,” said John Chandler, senior vice present and chief marketing officer, MassMutual. “As a leading mutual life insurer that will be reaching a 160-year anniversary milestone next year, we take our responsibility to present information in a compelling, easily digestible way very seriously so that people have a clearer understanding of how to meet their current and future financial needs.”
Among the 2010 I.F.C.A. Best of Show awards are MassMutual ads that reveal the benefits of being a participating policyholder with a mutual company like MassMutual, the company’s financial strength, the intrinsic value that policyholders receive with whole life insurance, the company’s support of breast cancer survivors, along with MassMutual’s commitment to business owners and families with members with special needs.
Of notable significance among Award of Excellence recipients was the company’s free Save! The Game™ app, developed by MassMutual for the iPod touch® and iPhone® devices, to help teach kids the differences between needs and wants, as well as an ad that shares the value of working with MassMutual to administer retirement plans.
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